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With heightened competition across every product category, and increasing shopper sophistication, one of the most valuable assets a company can own today is a positive brand experience.
Online price erosion, lousy buying experiences, frustrating product returns and negative customer reviews can often be traced to retailers who have no right selling your products in the first place!
In this eBook we will show you how to create a program that has helped many brand owners significantly reduce the distribution leaks that lead to these types of threats. This program is called an Authorized Dealer Network. We are going to walk through a step-by-step approach for making the most of yours, including:
- The details you will need to decide on when setting up your program.
- A checklist for vetting, onboarding, and supporting your authorized dealers.
- How to earn dealer buy-in by explaining how the program will benefit them.
- How to implement internal guidelines at your company to support the program.
- Best practices for a successful Authorized Dealer Network.